Critical Perspective Of Marxism And Foucauldian Sociology Essay

Basic Perspective Of Marxism And Foucauldian Sociology Essay Basic hypothesis goes back to the Enlightenment and is associated with the compositions of Kant, Hegel and Marx. In any case, in the twentieth century, basic hypothesis turned out to be firmly connected with an unmistakable assortment of thought, known as the Frankfurt School. It states Devetak in Burchills and Linklaters Theories of International Relations. It is crafted by Horkheimer, Adorno, Benjamin, Marcuse, Fromm and all the more as of late, Habermas that basic hypothesis has procured a reestablished quality. In this manner, the term basic hypothesis was utilized as the image of a way of thinking which addresses the powerful request of political and social innovation through a request for inborn study. It was chiefly an endeavor to recover a basic potential that had been invaded by late educated, social, social, financial and mechanical patterns. The Frankfurt School of Critical Theory is the longest and most acclaimed customs of Marxism.â This convention is regularly alluded as basic hypothesis meaning an exceptional sort of social way of thinking from its commencement in 1923 by Felix Weil (Seiler, 2004).â The basic hypothesis of society of the Frankfurt School keeps on energizing interest and discussion (Kellner, 2001).â A hypothesis is basic to the degree that it looks for human liberation, to free people from the conditions that subjugate them.â various basic speculations have developed regarding the numerous social developments that distinguish changed element of the mastery of individuals in present day social orders (Gutting, 2003). The above explanation sets the mind-set for this paper as I will be taking a gander at how the basic administration hypothesis of yesterday applies to the cutting edge western today.â Another key viewpoint will be on attempting to verbalize the associations between the administration points of view of contemporary society in the basic theory.â The attention will be on The emphasis will be on as the area for helpful, reasonable and transformative movement proceeds today.â This endeavor will be on deciding the nature and cutoff points of genuine popular government in mind boggling, pluralistic, and globalized social orders. what is it, for what reason is it applied to the executives) Presentation section 2 (150): Marx and Foucault as basic scholars (an outline of their idea). A Marxists thought depends on this way of life, a study of rationale called Dialectics. In this way, Marxism is both a hypothesis and a training. The speculations of Marxism depend on a logical technique for thought called colloquial materialism.â Theory depends on a specific arrangement of conditions that are consistently limited, and consequently, any hypothesis is essentially constrained. To test the legitimacy of hypothesis, Marxists depend on exact proof as the measures of truth (Basgen, 2005). Marxism grasps advancement and Marxists contend that one of the fundamental issues is that free enterprise puts chains on the dynamic powers. The powers of free enterprise are seen as dynamic in clearing ceaselessly the customary, strict, in reverse, and primitive types of society, spreading industrialisation and urbanization across social orders (Moody, 2003). Marxs study of private enterprise was that while this framework had unbelievable force and potential to change human culture emphatically, in undeniable reality it brought about abuse and eventually constrained the opportunities for additional improvement (Powell, 2001). Ill humored (2003), portray this condition as laborers were liberated from conventional cutoff points yet became captives of the new processing plant framework, restraining infrastructure brought about cutoff points on exchange and further advancement, and the state acted in light of a legitimate concern for the bourgeoisie as opposed to society all in all. Followed by your contention (that they each offer an unmistakable examination (Foucault as a pundit of Marxisms humanism, subjectivity and monetary reductionism) however both are valuable to assess the board approaches Marx for financial connections among administrator and laborer and Foucault for designs in disciplinary conduct found in administrative practices. Basic THEORY The term Critical hypothesis has its starting points in the twentieth century Frankfurt School, and now is related with researchers over a scope of disciplines.â Its motivation of request is to go up against shameful acts in the public eye (Clark, 2004).â Critical Theory has been profoundly worried about the destiny of innovation, and has offered orderly and exhaustive speculations of the direction of advancement. Basic hypothesis started by putting Marxian political economy at the focal point of examination, and early basic hypothesis was realist and focused on communism (Gingrich, 2000).â Â Critical hypothesis has commonly been focused on the possibility of advancement and progress, while simultaneously taking note of the manners in which that highlights of innovation can make issues for people and society (Kellner, 2000). This is highly thought about the 21st century, however there is progress in numerous things, yet at the same time gives like globalization will in general posture significant issues for the society.â Â Â According to Heilman (1998), being basic includes understanding the arrangements of generally unexpected conditions and conflicting force connections that make the conditions where we live.â Theory encourages us to compose the world, to sift through the subtleties, to bode well out of a kaleidoscope of sensations (Ayers, 1992). Â When hypothesis is guessed, as expressed by Heilman (1998), the objectives of work on bring the hypothesis down to the ground.â Phenomena are watched and encountered; this experience educates hypothesis; and afterward the hypothesis is additionally adjusted because of extra practice.â Rather like fiction composing, basic estimating is a procedure of envisioning and depicting a nonreal however conceivable world. Â The basic scholars have profoundly impacted contemporary social hypothesis, correspondence speculations, social hypothesis and a lot more for various decades.â According to Clark (2004), Critical scholars are resolved to comprehend the connection between cultural structures, (for example, financial and political) and ideological examples of felt that oblige the human creative mind and subsequently limit open doors for going up against and changing unreasonable social systems.â Critical scholars stress that hypothesis and exploration must serve emancipatory interests, to make a world that fulfills the requirements and forces of social entertainers (Sanghera, 2004).â Â According to basic hypothesis, individuals are overwhelmed by a bogus cognizance made and propagated by private enterprise so as to protect the authority of people with great influence (Meyer-Emerick, 2004).â Due to this reason, one can expect that it keeps individuals from unreservedly seeking after their own interests.â This dispute is possibly excused if individuals start to see the inconsistencies between the social development of the world and their lived experience.â Basic THEORY TODAY Â The basic scholars investigated the reconciliation of the common laborers into cutting edge entrepreneur social orders and proposed the requirement for new specialists of a social change.â They appeared to give increasingly clear depictions of the current designs of culture and society (Kellner, 2004).â As indicated by my understanding, we investigate the basic hypothesis of the past to increase methodological knowledge and political motivation to carry on the undertakings of basic social hypothesis in the present time.â Critical hypothesis is significant for South Africa including the entire African landmass, as we are experiencing tremendous transformations.â â Some of these changes are promising to inspire our way of life as the general public, yet others are threatening.â Globalization is one of the new transformations.â Â Revolutionary Marxists keep up that despite the fact that change may emerge as a unintended outcome of atomic demonstrations of obstruction, the significance of opposition is that it can create aggregate operators equipped for seeking after the cognizant objective of social change (Hassard, 2001).â This self-restricting opposition, arranged from above and pointed exclusively at influencing them as depicted by Hassard, is less inclined to be fruitful in accomplishing even minor changes than opposition that intends to impact a progressive change of society. Â We have seen an intriguing case here in South Africa contradicted to what Marxists proclaimed to be politically uninteresting which is work process theory.â Their contention is that it doesn't draw in with the issues of political and worker's guild association, which impact the awareness and solidarity of laborers (Hogan, 2001).â COSATU (Congress of South African Trade Union) which is having close binds with the ANC (African National Congress) is making this work procedure very interesting.â Cosatu battles for the privileges of laborers while advancing the soul of unity.â They do this in a bound together political movement. Â Although the quick interests of laborers underway may wander, their complaints and interests can be bound together into a typical political program, yet that unification is a political achievement.â This is progressively clear on what happened as of late with the instance of Zimbabwe where Cosatu needed to have chats with Zimbabwes congress of Trade Union.â Cosatu accepts that the unification of laborers can hugy affect political changes as MDC (Movement for Democratic Change) is targeting changing the political undertakings of Zimbabwe in front of Robert Mugabes Zanu-PF (the decision party).â Marxs evaluate of free enterprise Private enterprise is the framework that maintains the connection between the proprietors of the methods for creation and laborers. The previous involve the average class and the last the working class. (Middle class directors, low class laborers). Marxs investigation of the industrial facility can be meant the workplace condition, the connection between the two classes remains, for example office laborers don't claim the organization, hardware and materials the have a place with the organization. Counter understanding is that organizations offer to workers,

The Socio-Cultural Impact on Love, Marriage, and Kinship

Carine Garcon ANT 3212 Wayne A. Abrahamson Spring 2013 The Socio-Cultural Impact on Love, Marriage, and Kinship One’s point of view of the world is reliably modified by our environmental factors and affected by the occasions that occur. In the past around 50 years separate from rates have increased a huge fantastically high. Numerous analysts have related this wonders the contemporary society marriage represents and values. This thought and portrayal of adoration have on the other hand influenced and affected connections. Along these lines, the subject that will be researched is the way society and social has influenced our idea of affection, marriage, and kinship.One of the manners in which society has affected the thought of marriage is that reality that the administration endeavors to direct relationships. â€Å"A not many states understand the significance of marriage, and they have made a move to attempt to change our idea on marriage. Louisiana, Arizona, and Arkansas th ey had faith in pledge relationships. As indicated by the diary pledge marriage required the following†¦ This development set out to advance and fortify relationships, decrease separate from rates, diminish the quantity of youngsters conceived with only one parent present, demoralizes dwelling together, and outline marriage as a noteworthy and attractive organization. † (Hawkins et al. 002:166) Because of the way that the contemporary culture has dismissed the importance of marriage, the administration endeavored to manage the relationships inside specific states. Besides, the territory of Florida has made it harder for couples to get hitched and furthermore get a separation. The state has now actualized a 3-day sitting tight period for marriage licenses if couples don't look for pre-marriage instruction, wanting to lessen imprudent, not recommended associations. (Hawkins et al. 2002:166) It is clear why the administration has endeavored to control and limit the measure o f relationships that conceivably can happen.Years prior marriage was viewed as a celestial, sacrosanct association shared between two individuals before God. This association was proposed to be an association that endured forever and beforehand the alternative to disseminate the marriage didn't exist. In the present condition of marriage, individuals get hitched they don't consider it to be something that should be everlastingly, yet rather as something briefly. Separation has gotten excessively simple and plausible for individuals to acquire. I for one accept this present age individuals mistake desire for affection. The vast majority would tell somebody that they love them, however rather it is truly lust.It appears that nobody truly realizes the contrasts among desire and love, so the two words are ordinarily mixed up and utilized in the incorrect manner. Indeed, even in motion pictures and mass amusement, love and connections are depicted adversely with fabulousness. The common story starts with a man who persuades a young lady with the thought and plausibility of affection. When she is powerless the couple would undoubtedly enjoy sex. At the point when this happens the man at that point leaves, the lady laments the choice. These things are glamourized and promoted by the broad communications and an outcome, the young is then affected to copy the same.The mental impacts of the broad communications are unobtrusive, however long haul. (Galician 2004) As a youngster originating from a Christian foundation I read the holy book regularly. The holy book is an extraordinary source to see and investigate the progressions that have occurred all through the most recent 5 decades, since a great part of the standards depended on its substance. In the book of Matthew section 22:36-44 it states, â€Å"Teacher, which is the best charge in the Law? † Jesus answered: â€Å"Love the Lord your God with everything that is in you and with everything that is in you and with your mind.This is the first and most noteworthy instruction. What's more, the subsequent order is comparable expressing, â€Å"Love your neighbor as yourself. All the Law and the Prophets hold tight these two decrees. † (Matthew 22:36-44) Out of all the Ten Commandments these two were viewed as the most desired and exceptionally respected. This accentuation on the possibility that affection ought to be a profoundly proclaimed and incredible word in is uses and approach. The request where these rules are given, additionally place accentuation and consideration towards how one who is perusing the content ought to see it.In the diary, On A Paradox Of Christian Love Liu shouted that these two precepts direct ones love to particular articles. (Liu 2007:681) The precepts were put in a specific request as â€Å"first† and â€Å"second† to represent significance and regard. By placing these decrees in a request it is accepted that the one must accomplish a profound love with everything in your body and mind, and simply after would you be able to love can adore another person (neighbor). The book of scriptures has affected a lot of the Western culture and culture. From a scriptural outlook you can't adore any other individual except if your adoration is established with a celestial spirit.I accept that on the off chance that it has to do with our way of life, at that point contrarily it relates to cherish, along these lines as a general public we are blinded by what we need to see. It is important that one see’s the need to figure out how to require some investment and cautious idea into choosing whether or not we’re in adoration. Love is persistent, so it’s alright to take as much time as necessary to succumb to somebody provided that it is genuine affection than it will uncover itself in its own right. Likewise, the pressure put upon by individuals on affection brings about the investing of energy and hours thinking abou t whether there is genuine romance in their relationship.The sway that culture has had on the social relations of adoration have prompted the conviction that affection is dependent on what one can accomplish for the other, while in its substance and virtue love isn’t dependent on that rationale and thinking however feeling and feeling. In the reading material it clarifies how a man invested the majority of his energy away from his home, so the kid grew up affected by their moms and matrilineal family members. In the event that acclaim or disgrace neglected to control the conduct of kids, the withdrawal of maternal love had a ground-breaking impact. Lord 2003) In today’s culture and society the outcome unfriendly conditions and events are occurring. By contemporary society, men should be considered as the essential supplier for their families. Ladies are generally viewed as the ones that bear the obligation of kid bearing and keeping up the strength and homeostasis of t he home. In spite of the fact that the impact isn't the degree and extraordinary of a mother removing her warmth from a kid, yet the identical regarding linearity would be a mother nowadays setting the youngster in break as a type of punishment.This thought likewise digs a more profound in the clarification of immature young ladies who become â€Å"quickly consolidated into the exceptionally composed female family relationship gathering, and young men [who] searched out unique kinships with one another to offer shared help in adulthood. † (King 2003) In examination how love is uniquely influenced by the socio-social variables of today, the investigation of the term ‘kinship’ can be routed to facilitate the conversation. Connection isn’t simply viewed as relationship through blood, however it additionally implies connection by marriage, or adoption.Again TV and mass has persuaded that most families are commonly very close and extremely close, yet as a gener al rule most families are genuinely broken. (Galician 2004) Throughout the entirety of this brokenness, families despite everything figure out how to discover some type of soundness among them. By and large family by and large stay together, and keep up a better than average relationship with one another. In the course book King clarifies how relationships happens in the Ancient regions towards the east (Massachusett, Iroquois, Cherokee). He clarified that if a man had a lady of the hour at the top of the priority list he would have two options.Ask a family to propose a match to the next family, or to pull in the young lady himself. On the off chance that the person demonstrated himself to be commendable the family would acknowledge the couples sexual relationship, and on the off chance that it in the long run toward the finish of the procedure a wedding would occur. (Lord 2003) The family tests the couple’s relationship dependent on the sex and basically, on the off chance t hat the sex was demonstrated sufficient, at that point the couple would then get hitched. Lord additionally clarified that a customary man would take additional spouses to help around with their locale obligations or ambitions.Furthermore, in this timeframe lady of the hour administration was normal. Another spouse would go live with his parents in law to play out these obligations. (Lord 2003) These days, another spouse would not go live with his parents in law and he unquestionably wouldn’t be performing lady administrations. This is one case of the outrageous changes that have happened socially and socially concerning marriage. Indisputably, culture and media has affected how we see marriage, love, and family relationship. The vast majority no longer view marriage as being perpetual, however rather as being temporary.They no longer have confidence in battling to make their relationship work, they’d much rather separation or isolate and forestall and compromise in th eir disparities. It is overall proposition that affection is troublesome, however our way of life has deceived us to accept that adoration is easily feasible. Indeed, even concerning connection, some portion of affection and associations with anybody is to keep up ties with your family. By and large, due to the socio-social conditions the thoughts of connections are ever changing and along these lines complex in its nature.References Cited Galician, M. (2004). Sex, love and sentiment in the broad communications investigation and analysis of ridiculous depictions and their impact. Mahwah, N. J. : Lawrence Erlbaum Associates. Ruler, Glenn. Conventional Cultures: A Survey of Nonwestern Experience and Achievement. (2003). Waveland Press, Long Grove, IL. Hawkins, Alan J. , Steven L. Nock, Julia C. Wilson, Laura Sanchez, and James D. Wright. â€Å"Attitudes About Covenant Marriage and Divorce: Policy Implications From a Three-State Comparison*. † Family Relations 51. (2002): 166-17 5. Web. Huston, Ted L. â€Å"The Social Ecology of

Blog Archive Stanford Graduate School of Business Essay Analysis, 20172018

Blog Archive Stanford Graduate School of Business Essay Analysis, 2017â€"2018 *Please note: You are viewing an essay analysis from the 2017-2018 admissions cycle.  Click here to view our collection of essay analyses for the current admissions season.   Like several of the other top MBA programs that have released their essay questions for this year, the Stanford Graduate School of Business (GSB) has remained faithful to the prompts it presented last season. But with a total maximum word count allowance of 1,150, the school gives its applicants a little more room in which to express themselves. Although the Stanford GSB is an institution well known for generating and encouraging  innovators, the school uses its application essays not to ask candidates to share their imaginative new ideas but rather to look inward and examine their motivations and values. These are your opportunities to demonstrate the parts of your personality and profile that are not readily conveyed through transcripts, scores, and lists of professional accomplishments. Here we present our advice on how you might do so effectively… Essay A: What matters most to you, and why? (School-suggested word count of 750) For this essay, we would like you to: Do some deep self-examination, so you can genuinely illustrate who you are and how you came to be the person you are. Share the insights, experiences, and lessons that shaped your perspectives, rather than focusing merely on what you’ve done or accomplished. Write from the heart, and illustrate how a person, situation, or event has influenced you. Focus on the “why” rather than the “what.” When candidates ask us, “What should I write for what matters most to me?,” we offer some pretty simple guidance: start brainstorming for this essay by asking yourself that very question. What does matter most to you? This might seem like obvious advice, of course, but many applicants get flustered by the question, believing that an actual “right” answer exists that they must provide to satisfy the admissions committee. As a result, they never pause to actually consider their sincere responses, which are typically the most compelling. We therefore encourage you to contemplate this question in depth and push yourself to explore the psychological and philosophical motivations behind your goals and achievementsâ€"behind who you are today. We cannot emphasize this enough: do not make a snap decision about the content of this essay. Once you have identified what you believe is an appropriate theme, discuss your idea(s) with those with whom you are closest and whose input you respect. Doing so can help validate deeply personal and authentic themes, leading to an essay that truly stands out. Once you have fully examined your options and identified your main themes, do not simply provide a handful of supporting anecdotesâ€"or worse, recycle the stories you used in a similar essay for another school. A strong essay response to this question will involve a true exploration of the themes you have chosen and reveal a thorough analysis of decisions, motives, and successes/failures, with a constant emphasis on how you conduct yourself. If you are merely telling stories and trying to tie in your preconceived conclusions, you are probably forcing a theme on your reader rather than genuinely analyzing your experiences, and any experienced admissions reader will see right through this. In short, be sure to fully consider and identify your most authentic answer(s), outline your essay accordingly, and then infuse your writing with your personality, thoughts, feelings, and experiences. Stanford encourages you to give special attention to why the subject you have chosen to write about is the most important to you. This “why” element should be clear in your essayâ€"it should be implied by what you are discussing and sharing. If you need to explicitly declare, “And what matters most to me is…,” your essay is not making a strong enough point on its own. A well-constructed essay that is infused with your values and motivation and that clearly conveys why you made certain decisions should effectively and implicitly reveal the “why” behind your chosen topicâ€"and will almost always make a stronger point. One final note is that you can write about a popular theme as long as you truly own the experience. However, the odds are very low that you could write on a theme that the Stanford GSB’s admissions committee has never read about before. You can discuss whatever you truly care about in your essay, but you absolutely must support your topic with a wealth of experience that shows how you have uniquely lived it. Therefore, for example, you cannot successfully write about “making a difference” if you have volunteered only occasionally, but if you have truly had a significant impact on someone’s life, then the topic is no longer a clichéâ€"it is true to who you genuinely are. So, focus less on trying to choose the “right” subject for your essay and more on identifying one that is personal and authentic to you. If you write powerfully about your topic and connect it directly to your experiences and values, your essay should be a winner. Essay 2: Why Stanford? (School-suggested word count of 400) Enlighten us on how earning your MBA at Stanford will enable you to realize your ambitions. Explain your decision to pursue graduate education in management. Explain the distinctive opportunities you will pursue at Stanford. On the application essays page of the Stanford GSB Web site, the admissions committee states forthrightly, “Resist the urge to ‘package’ yourself into what you think Stanford wants to see” (emphasis added). What the school really wants is to understand what and/or who you want to be and what role its MBA program plays in bringing that to fruition. The admissions committee does not have a preferred job or industry in mind that it is waiting to hear you say you plan to enterâ€"it truly wants to understand your personal vision and why you feel a Stanford MBA in particular is a necessary element to facilitate this vision. If you try to present yourself as someone or something you are not, you will ultimately undermine your candidacy. Trust the admissions committee (and us) on this one! The “why our school?” topic is a common element of a typical personal statement, so we encourage you to download your free copy of the mbaMission Personal Statement Guide, which helps applicants write this style of essay for any school. It explains ways of approaching this subject effectively and offers several sample essays as guides. Click here to access your complimentary copy today. And for a thorough exploration of the Stanford GSB’s academic program, unique offerings, social life, and other key characteristics, check out the mbaMission Insider’s Guide to the Stanford Graduate School of Business, which is also available for free. Short Answer Question:    Tell us about a time within the last two years when your background or perspective influenced your participation at work or school.  (1,200 character maximum) The Stanford GSB, like mostâ€"if not allâ€"top MBA programs, values applicants who can contribute as students to its greater community and the educational experience for all. This query gets at the heart of that by asking you to show your willingness and capacity to draw on either your past or your natural inclinations and abilities, if not both, to contribute to a project or situation. To this end, note that the school is not asking simply about a time when you applied your knowledge or offered input because it was asked of you but instead for a time when you were  drawn to  a situation because of some personal connection with itâ€"“when your background or perspective  influenced  your participation.” For example, perhaps you encountered a problem that was similar in many ways to one you had faced before, and the insight and proficiency you gained from that earlier experience inspired you to want to assist in addressing the more recent one. Or maybe an opportunity arose that involved an element close to your heartâ€"as in, it related to a value you hold dear or to a personal interest or hobby that you especially enjoyâ€"and your connection to that element compelled you to become involved. Do not overlook that your response must not exceed 1,200  characters, which to our understanding includes spaces. This is basically the length of the previous two paragraphs (together). The Next Stepâ€"Mastering Your Stanford GSB Interview:  Many MBA candidates find admissions interviews stressful and intimidating, but mastering this important element of the application process is definitely possibleâ€"the key is informed preparation. And, on your way to this high level of preparation, we offer our  free Interview Primers  to spur you along! Download your free copy of the  Stanford GSB Interview Primer  today. Share ThisTweet 2017-2018 Business School MBA Essay Analysis Stanford University (Stanford Graduate School of Business)

Marketing Research of iiNet Internet Service Provider Examples

Executive Summary A business establishment usually have challenges that come together with its operations. Most of the challenges are financially related and can be solved by having good market strategies. Other problems that may be faced by a company include competition and customer betrayal depending on the type of business enterprise. This report is to cover iinet service providers which is an Australian based company which offers internet services. The report is going to tackle areas on how the Australian company has been operating, the hurdles that the company has undergone and the measures that have been taken by the company’s management to ensure that it doesn’t experience some of the problems it experienced before. The iinet company provides internet services and is one of the leading providers of the services in Australia. Some of the revolution that has been witnessed in the company include: acquisition of other firms and expansion of its services. The iinet company has been on the fore front to improve their services through involvement of other subsidiary firms which perform similar operations. This action has seen it improve its services in the service industry. Recommendation After being in operation for some period of time, there have been a series of revolutions in the company. There has been moments when the company suffered especially when a court suit was filed against the company and when their shares were suspended from the share trade market. For such a mishap never to happen again, I would recommend that the company carries out a thorough market research before venturing into any kind of investing. The company also need to educate their customers on how to use their services without breaking the law in any way or by any means. Introduction iinet Limited is an Australian internet service provider which focuses primarily on ADSL based internet access using their own ADSL2+ infrastructure. It also provides dial up and voice services. Over the last years, iinet has acquired many smaller ISPs in its growth. This is however a substantial customer base in Western Australia. Some of the companies which have been acquired by this company are ihug and ozmail. iinet was founded in 1993 and it began as a small company. The company has been on the rise ever since its inception. Several changes have been witnessed an it became the first ISP to offer PPP access in Australia. The company has grown through several ways and the most important way is through the acquisition of several companies. Some of the new registered companies that was acquired by iinet was a telecommunications provider iiTel which sought to improve Internet access prices through making wholesale telephone access to be much cheaper. Methodology iinet achievements One of the greatest achievement of iinet was the DSLAM deployment when iinet introduced their own DSLM infrastructure known as iiSLAMs or iiDSLAMs. This made iinet to be the first Australian Company to offer speeds above 1.5 Mbit/s. Problems faced by iinet Competition In 2005, Telsra which was iinet’s main competitor made changes in their pricing. This reduced iinets sales had a drastic measure was to be taken in order to ensure that they remained in operation. iinet had also to change their pricing in order to maintain their customers. The iinet decided to reduce their speed but doubling the data allowance instead. They reduced the speed of a 1.5 Mbit port to 512 kbps. Suspension and resumption of share trading The iinet share value slid from A$3.40 in September 2005 to A$ 1.69 in April 2006 which made iinet request for a trading halt. It was forced to suspend its shares. The company stayed out   of the stock market for a period longer than that which was expected. AFACAT Lawsuit Australian Federation Against Copyright Theft filed a lawsuit against the iinet in November 2008 with a claim that there was an infringement of the copyright laws. This was attributed to the fact that iinet failed to prevent its subscribers from downloading pirated materials using BitTorrent peer to peer protocol. The law suit was also filed by 34 film companies. iinet however, later reacted by saying that some of the accusations were not worth as it would be very difficult for them to disconnect a customer’s line due to some unsupported rumors. Hypothesis Positive hypothesis iinet is the best internet providers in Australia iinet has the largest shares in the telecommunications industry Negative / null hypothesis iinet do not have enough resources to run their operations Work Cited List iinet annual report 2010 The stock market report of Australia for the year 2010 iiNet Limited: â€Å"iiNet and PowerTel form Strategic alliance.† 2006

The Ethics Of The Whistle Blower Essay - 1256 Words

Question 5:- Whistle-blowing:- Whistleblowing is the term connected to the reporting by workers of unlawful, unethical, or illegitimate practices under the control of their businesses to parties who can make restorative move (Elliston 1985). Whistleblowing is a questionable authoritative issue. On the positive side, informants can help associations right risky items or working conditions and control fake or inefficient practices.Hides the identity/Privacy:-As a HR we ensure the whistle blower that we will not reveal his identity in front of all .This thing will never effect his working in future. Job security and safety:- As a HR,we will provide him life time job security . If we reveal their identity, we will definitely provide security to him. We will take care that he will not face any problem to this act. Motivation:- As HR we will motivate the whistle blower so that he can work in more effective way. We can motivate him by giving him monetary /non monetary appraisal. Multinational workforce:- Multinational companies have long wrestled with the challenge of effectively governing and managing a global workforce. Striking the right balance between a globally consistent strategy and local flexibility requires ongoing monitoring, supported by a keen understanding of local regulations, cultures and demographics. Workforce strategies:-As a HR,we will make the strategies in such a way that each and every person can take proper benefits of it.We keep every culture in the mindShow MoreRelatedCultural Relativism and Whistleblowing869 Words   |  4 PagesExplain using the ethics of cultural relativism the advantages and disadvantages of whistle blowing Cultural relativism is the principle regarding the beliefs, values, and practices of a culture from the viewpoint of that culture itself (Chegg.com: 2012). 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Co Occurring Mental Health Disorders ( Sud ) Essay

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Brand Management for Role of Brand Prominence - myassignmenthelp

Question: Discuss about theBrand Management for Role of Brand Prominence. Answer: Introduction: Most of the branding experts suggest the marketers prominently showcase the brand logos on the products. This is because, it has been assumed that customers buy the products for prestige and if the brands are showcased on the products, then it attracts the customers at large extent. However, this perception or assumption may not be true because there are people who prefer quality over prestige and they do not want to show off with the brand logos. Various studies have been conducted on this topic so that the marketers get the clear idea about the importance of brand logos and the views of the customers towards loud marketing of the products. The showcasing of the brand logos on the products is called as brand prominence. Various researchers have researched about the importance of brand prominence and its impact on the buying decision of the customers. Most of the brands launch the products with hidden brand logos but the features of those brands automatically recognized by the regula r customers of the brand and this helps in analyzing the loyalty of the customers. Brand prominence is the very important aspect of brand management. This is because the understanding the brand prominence is helps the companies to understand the perception of the market towards the brands. One of the articles has been analyzed to understand the concept of brand prominence and the associated aspects. Major focus of the article: The article, Signaling Status with luxury Goods: The role of Brand Prominence has been chosen for this assignment because it defines that luxury brands charge in access for quieter items with discrete appeal. The author of this article that is Young Jee Han is the student of marketing and another author Joseph C. Nunes is the professor of marketing. They recommend classifications that dispense customers to one of four groups as per their requirement for status. The purpose behind taking this article for critical analysis is to make better understanding about the Brand Prominence (Hung, eta l., 2011). This article elaborates that there are two kinds of customers that is Wealthy customers low in need for status and wealthy customer high in need for status. The first category groups wanted to connect with their own kind and they prefer to pay high for those brands only for which they are more aware about. Another kind of consumers uses goods of luxury to signal to the less prosperous. T he main focus of author of this article is on taxonomy that divides customers to one of four groups based on two characteristics that is wealth and need for status. Firstly, the consumer is divided into that category in which they are recognized as well to do. As per Allen and Dimock (2007), that the view of Americans to their country as being divided into two forms: the haves and the have-nots. It has been analyzed that the person whose income is higher keeps purchasing luxury goods. Thus, the concerned of luxury goods manufacturer is to how preference can be differentiated among those who have more (Stokburger-Sauer and Teichmann, 2013). There are major 3 words that highlighted in the article Status, Signaling and Branding. This research is based on the brand prominence of the brands like LV, Gucci, Mercedes etc. about what they offers to the market, the further research can be made on tracking down the sales of thee brand products so that the reasons behind the purchase of these brands can be determined. The emotional aspect of the people can also be analyzed in future research by taking the findings of this research into consideration. Why this article has been selected: This article has been selected to conduct the overall research because it is the article that involves qualitative as well as quantitative methods of research. Studying this article has provided the overall information about the various aspects of the topic. It has been analyzed that four studies has been used in this research article that helps the readers to understand the topic in depth. This article has grabbed the attention because of its language. The language that has been used in the article is very easy and understandable. The author has clearly describes all the key terms very well theoretically and practically by conducting regression analysis so that the reader who does not have any knowledge about the topic can also understand the same. The bifurcation of the topics and the analysis has been conducted in a very understandable manner. The most important thing that grabs the attention is the categorization of the customers on the basis of their choice and the status, this distinction has clearly describe what the author is trying to portray or describe about brand prominence and status. Summary of the article: The article, Signaling Status with luxury Goods: The role of Brand Prominence focuses on finding out the types of customers who prefers the loud marking and the one who prefers the quiet markings. As per this article, the preference of the customers also shows the social status of the person (Cheah, et al 2015). Four of the customers groups are analyzed on different basis. All these four groups of people or the consumers are named as patricians, parvenus, poseurs and proletarians. It has been analyzed that patricians are the people who are very wealthy in nature and have low needs to buy the products for prestige and also keen to be associated with the other patricians. The other category of consumers is parvenus who craves for status and prestige and associate themselves with the people who have similar branded things that they have and dissociate them from the people who cant afford the same. The next group of people is poseurs, these are the people who cannot afford to buy luxury items but they try to associate with the people who have the status (Keller, 2017). The last one is the proletarians. They are the people who cannot afford to buy the products for status neither they want to do it. Study 1 of the article is about the relationship between brand prominence and price. The research has been done on three products such as handbags, luxury cars and shoes. The observation of the research on handbags suggests that more expensive handbags are quieter and less expensive products are louder in brand identification. This suggests that brand prominence and price have inverse relationship with each other. As far as the second study is considered, it has been analyzed that the research has been conducted on the relationship of brand prominence and counterfeit goods. Counterfeit goods are the goods that allow the consumers to unbundle the status and quality of the luxury goods by paying less money for that. The category or the group of consumers that falls under th is are the poseurs, this is because they are the one who cannot afford to buy the products but wants to be associated with the prestigious and luxury products. It has been analyzed from the research that the counterfeit that was selected to be copied in the section of handbags is the one preferred by poseurs. This is because the poseurs are the people who believe in buying what the parvenus buy to showcase their status (Dubois and Duquesne, 1993). Next study is about recognizing subtle brand cues. The discussion in the research depicts that the people who fall under the category of patricians can recognize the brand without any display of the brand but the people who fall under the category of non-patricians cannot do it. This suggests that the patricians have more knowledge about the brand and does not have any interest in the markings of the brand (Kim and Ko, 2012). On the other hand the non- patricians people try to look for the products that show the markings of the brand. It h as been expected that the non- patricians people feels that the bags with markings are expensive in nature then the bags with no markings of the brands. The research suggests that the non- patricians people have changed their rankings of the bags shown to them when the brands of the bags were revealed and patricians does not require the brand name to take decisions over the price of the brand as they have better knowledge of the brand and the quality. They can easily recognize the bags by subtle designs and different features (Dubois and Duquesne, 1993). The last study in this article is about the associative/dissociative motives and brand prominence. This study has initially made some of the prediction that was later on tested to identify the results (Wilcox, Kim and Sen, 2009). The first prediction that has been made is that patricians are the people who prefer quiet brands and parvenus and poseurs prefers to but the brands or the bags which are loud (Fionda and Moore, 2009). To t est this prediction, the logit regression has been used with various respondents. It has been found from the results or the analysis that the group that is least likely to buy the loud brags is patricians. Proletarians are indifferent between loud and quite goods and the other two groups prefer to purchase more than 50% of the goods in loud sector (Trstenjak and Dobovek, 2013). Background readings: As discussed, brand prominence is the central theme of this article. It is defined as the extent to which the product is showcasing the marking of the brand on it. These marking attract the attention of the observer. Some of the luxury brands try not to showcase their brand name on the upper side of the products (Van Reijmersdal, Rozendaal and Buijzen, 2012). This is because it does not look descent for the customers who are used to of these brands. But, the customers who want to buy these brands just because they have to be associated with those high class people; they try to look for the brands or the products that showcase the markings. This is called the brand prominence where the brand name is clearly visible and the products are easily recognized by all. This can be done by two ways. Either manufacturer can produce it by loud marking or either by quiet markings. Loud markings mean the products of the brand have the name of the brand all over. This means that all the people whet her know about the products or not can recognize that products and its brand. Quite markings mean the products that are produced and sold have hidden markings of the brands (Han, Nunes and Drze, 2010). These products can be recognized only by the people or the regular consumers of the brand because they can recognize the products and the brand just buy seeing it and by other features of the products as they have the knowledge about the quality and the features that brand are associated with (Glazer and Moynihan, 1963). Today, customers are exposed to making marketing tactics and advertise by the marketers of the brands. As more and more number of companies is present with then products that are very homogenous in nature, thus the competition between the brands has been raised. Many other researches have also been made in context of this topic. Eva A. van Reijmersdal, Esther Rozendaal Moniek Buijzen has conducted the research on Brand Prominence with consideration of the children as the respondents. The products that have been used for research are Advergames (Ceci and Papierno, 2005). This research suggests that there are some external influences as well that affect the buying decision of the people and make them fall in one of the categories. The thinking of the people along with the thinking and influence of the peers in case of children is a great and major factor that can modify their purchasing decision. As far as the part of counterfeit products is considered it has been analyzed that many people prefer to by the counterfeit products or brands. Marketing techniques or the marketing tactics of the consumers is the factors that affect and influence the people or the customers and their purchase decisions of the brands (Milanovic, 2011). Other researches have also conducted researches in order to analyze the factors that can affect the purchase of the luxury brands by the people. It is suggested that some of the social factors, perception and vanity affect the buying decision of the customers. Grohs, Wagner and Vsetecka (2004) conducted one of the studies on roles of gender in brand prominence. Despite the fact that functional value and sales of the branded products is very less than the sales of non-branded products but still some of the prestige and premium price value in market is maintained by the luxury branded products. When the gender part is taken; the analysis suggests that the price of female luxury brands is much higher than the price of the male luxury brands. Studies have been conducted in concern to this topic to analyze the positive attitude of the people towards buying the luxury brands (Han, Nunes and Drze, 2008). It has been analyzed from the research that females have more positive attitude towards buying the luxury brands products then the attitude of males. This is because for females, the luxury brands provide more value and prestige as compare to the male luxury brands. As far as the influencing factors are con sidered, it has been analyzed that women are more influenced by the other peoples thinking about what they are buying as compared to men. To conclude this, it can be suggested that women and men have different types of behavior when they take decisions of shopping from luxury brands. Women show more positivity and men are not so much concerned about the brands (Whan Park, etal. 2010). This is the reason why marketers of most of the companies try to target the women as compared to men. Strengths of the article: In terms of strengths of this research or the paper is considered, the major part of research that needs to be appreciated is the research section. The use of regression process to conduct the research is very appropriate as per the objectives of the research (Perez, Castao and Quintanilla, 2010). There are 4 studies that have been conducted in this paper and thus provide information about various aspects of the topic that is brand prominence. It has been analyzed that this research has given the information about the four aspects of the topic. The first aspect was related to the price and brand prominence, the second aspect was related to the counterfeit goods, the third research was related to the subtle cues and last one was related to association and dissociation motives of the customers. The differentiation of the customers and their categorization is also the attempt of the author to make the things very clear. It has been analyzed that the overall article is very well written and the data is analyzed with appropriate methods of regression. Limitations: Although the article has many positive aspects, it has been analyzed that there are some limitation of this article. It has been analyzed that in the research of counterfeit products, the most of the respondents were Asian and thus the results of the research is not implemented on all the consumers. It has been identified that selecting the respondents from different cultural background can help in determining the impact of culture of the buying habits of the people as well. Secondly, it has been analyzed that the research that has been made in this paper is based on the brands like Gucci, LV etc. are offering to the customers and not on the sakes of those companies (Phau and Teah, 2009). Future research on this topic can consider the sales of these brands. In the need of this research, it has been analyzed that what are the preferences of the different types of groups of people in making their buying decision but the emotional side of the decisions which can be considered in the fut ure research (Gistri, Romani, Pace, Gabrielli and Grappi, 2009). Research findings of the article and its importance to marketing industry: The findings of this research can be implemented by the marketers in many ways. The findings suggests that even if the brands are not showcasing their logos or practicing quitter marketing but they have to set some special and subtle cues that helps the customers to identify the brands. These special sings are called as griffes. The marketers can also educate their target customers regarding these griffe so that these customers can recognize their preferable brands. References: Allen, J., D. Michael, D., 2007, A Nation of Haves and Have-Nots? Far More Americans Now See Their Country as Sharply Divided Along Economic Lines, Retrieved on 3rd November, 2017 from: https://www.pewresearch.org/2007/09/13/a-nation-of-haves-and-havenots/. Ceci, S.J. and Papierno, P.B., 2005. The rhetoric and reality of gap closing: when the" have-nots" gain but the" haves" gain even more.American Psychologist,60(2), p.149. Cheah, I., Phau, I., Chong, C. and Shimul, A.S., 2015. Antecedents and outcomes of brand prominence on willingness to buy luxury brands.Journal of Fashion Marketing and Management,19(4), pp.402-415. Dubois, B. and Duquesne, P., 1993. The market for luxury goods: Income versus culture.European Journal of Marketing,27(1), pp.35-44. Dubois, B. and Duquesne, P., 1993. The market for luxury goods: Income versus culture.European Journal of Marketing,27(1), pp.35-44. Fionda, A.M. and Moore, C.M., 2009. The anatomy of the luxury fashion brand.Journal of Brand Management,16(5-6), pp.347-363. Gistri, G., Romani, S., Pace, S., Gabrielli, V. and Grappi, S., 2009. Consumption practices of counterfeit luxury goods in the Italian context.Journal of Brand Management,16(5-6), pp.364-374. Glazer, N. and Moynihan, D.P., 1963.Beyond the Melting Pot: The Negroes, Puerto Ricans, Jews, Italians, and Irish of New York City(Vol. 13). Cambridge, MA: mit Press. Grohs, R., Wagner, U.M. and Vsetecka, S., 2004. Assessing the effectiveness of sport sponsorships-an empirical examination. Han, Y.J., Nunes, J. and Drze, X., 2008. First impressions: Status signaling using brand prominence. Han, Y.J., Nunes, J.C. and Drze, X., 2010. Signaling status with luxury goods: The role of brand prominence.Journal of Marketing,74(4), pp.15-30. Hung, K.P., Huiling Chen, A., Peng, N., Hackley, C., Amy Tiwsakul, R. and Chou, C.L., 2011. Antecedents of luxury brand purchase intention.Journal of Product Brand Management,20(6), pp.457-467. Keller, K.L., 2017. Managing the growth tradeoff: Challenges and opportunities in luxury branding. InAdvances in Luxury Brand Management(pp. 179-198). Palgrave Macmillan, Cham. Kim, A.J. and Ko, E., 2012. Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand.Journal of Business Research,65(10), pp.1480-1486. Milanovic, B., 2011. The haves and the have-nots.A Brief Idiosyncratic History of Global Inequality. Perez, M.E., Castao, R. and Quintanilla, C., 2010. Constructing identity through the consumption of counterfeit luxury goods.Qualitative Market Research: An International Journal,13(3), pp.219-235. Phau, I. and Teah, M., 2009. Devil wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brands.Journal of Consumer Marketing,26(1), pp.15-27 Stokburger-Sauer, N.E. and Teichmann, K., 2013. Is luxury just a female thing? The role of gender in luxury brand consumption.Journal of Business Research,66(7), pp.889-896. Trstenjak, S. and Dobovek, B., 2013. Counterfeit Luxury Brands.Journal of Criminal Justice and Security, (1), pp.116-136. Van Reijmersdal, E.A., Rozendaal, E. and Buijzen, M., 2012. Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames.Journal of Interactive Marketing,26(1), pp.33-42. Whan Park, C., MacInnis, D.J., Priester, J., Eisingerich, A.B. and Iacobucci, D., 2010. Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers.Journal of marketing,74(6), pp.1-17. Wilcox, K., Kim, H.M. and Sen, S., 2009. Why do consumers buy counterfeit luxury brands?.Journal of marketing research,46(2), pp.247-259.